Experience Design & Technology Awards Archives - Page 3 of 48 - Event Marketer
Reebok’s ’90s-themed Shoot-to-Win Activation Scores at ComplexCon Chicago
The pièce de résistance of Reebok’s retro Shoot-to-Win activation at ComplexCon Chicago was a 30-foot-high double-deck structure that housed the brand’s hoops challenge and a dj and a street-ball announcer. Designed with ’90s throwback flair, attendees either shopped for merch or took part in a 25-foot-long distance shot where a successful basket entered them in...
Three Olives’ Two-Story Festival Experience Channels the Nightlife Scene
A well designed, strategic build can accommodate multiple journeys and allow attendees to step up and into the brand’s message. For Three Olives Vodka, this meant “laddering up” and integrating the brand’s “3’s a Party” thematic in its festival activation build. The result was a bright and bold, two-story, must-stop for attendees that was Instagrammable...
Tennessee Titans Build Buzz for the NFL Season with a Mural Activated by AR
In the age of COVID-19, augmented reality can add dimension to our restricted lifestyles. Capitalizing on the murals well known in Nashville, the Tennessee Titans drummed up excitement for the 2020 NFL season by commissioning an immersive mural around the theme “Tennessee Tough.” Located across from Music City Center, consumers could activate the mural, designed...
AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with Bugs on-screen to help him find his golden carrot. Afterward, he posed for a 3D selfie. It was all made possible with 5G, cloud computing, AI, speech...