Experience Design & Technology Awards Archives - Event Marketer
Univison’s Virtual Upfronts Campaign Offers Viewing Kits, AR and a Digital Hub
The Upfronts, even virtually, are crowded, so in its pivot Univision launched a month-long campaign to drive interest and registrations, which included mailing viewing kits and launching a digital hub and viewing guide. For the live event, which 3,000 attendees tuned in to, the brand broke up the mundane livestream routine by employing dynamic overlay...
Michelin Adds Drama to its Virtual Product Launch with AR and a Dynamic 3D Set
Launch events typically involve a little drama—not an easy task to accomplish in the virtual space. For the launch of its CrossClimate 2 product, Michelin wove in augmented reality and 360-degree ride-and-drive demo videos to raise the virtual roof. On the main stage, presenters stood within an ever-changing 3D virtual set via the Unreal Engine...
Cisco Reimagines Virtual Events with Bite-sized Content and Clever Contests
In 11 weeks, Cisco pivoted its 31st annual Cisco Live into a binge-worthy broadcast experience that offered bite-sized content, live hosting and interactive social activities all “served up” on a custom-built platform. The content (cut from 1,000 sessions to 700 new sessions) was split over four distinct broadcast “channels” with two live hosts per channel....
Funimation’s Virtual Fan Con Offers Panels, Meetups and an Esports Battle
Anime brand Funimation participates in more than a dozen conventions each year. But in response to the pandemic, the brand launched a virtual con with panels, workshops, cosplay meetups, screenings, a live trivia game show, and an esports competition. A highlight we loved: The VShouts attendees could purchase—authentic autographs and a personalized video from the...