Experience Design Awards Archives - Page 3 of 19 - Event Marketer
Consumers Play Characters in HBO’s Immersive “Westworld” Experience
THE SETUP: More people tuned in to the “Westworld” series premiere than any other series in HBO’s history. But with a 16-month hiatus between seasons, HBO needed to reignite and excite the fan base in the lead up to season two. What better place to light a fire among its fandom than SXSW? HBO recreated...
Microsofts Expo was a hit for social activity
WHY THE JUDGES LOVE IT: At its 18,000-person One Week and Global Hackathon event, Microsoft employees explore Microsoft products and business objectives for the year ahead. A standout experience this year was The Expo, a 20-foot by 20-foot by 20-foot outdoor triangular structure with an architectural entrance and colorful awning strips. Underneath the “tent” were...
Google ‘Humanizes’ its Cloud Next Conference
THE SETUP: Google Cloud Next offers developers, partners, customers and IT professionals the “what’s now and next” across Google Cloud Platform, G Suite, Maps and Education. It includes 450 breakout sessions, 250 sponsor activations, boot camps for 2,000, an on-site executive briefing center, keynotes with overflow theaters, multiple expo halls, outdoor networking and F&B spaces,...
LA Kings Hockey Exhibit Features a Replica Zamboni
Young fans are the future of every successful sports franchise and this Discovery Center makes the science of sports cool (literally). Its central feature, located on a custom ice-textured floor, is a replica of a Zamboni with a monitor inset that plays time-lapse video of the ice making process. Interactive games allow visitors to take...