Ex Awards Archives - Page 2 of 198 - Event Marketer
Univision Leans on Vignettes to Demonstrate its Appeal to Hispanic Americans
Univision is the nation’s leading media company serving Hispanic America. But at the crowded Upfronts, the company needed to ensure the power of its television networks, content and viewing audience would not get lost in translation. It needed to familiarize media buyers and marketers with the language, artists and cultural themes that traditional sizzle reels...
Uber’s Demos, VR Simulators and Off-sites Showcase the Power of Urban Aviation
Uber Elevate Summit is designed to support the futuristic world of urban aviation and ridesharing. It’s a challenge to execute, because the event is built to accommodate and connect many interest groups in one space—federal and local governments, manufacturers, technology experts, and architects. Not only did the event in 2019 need to spur dialogue among...
Warner Bros. Builds Buzz for ‘It Chapter 2’ with an Immersive Pop-up Carnival
It’s not often that an event described as “nightmarish” would be deemed a success, but in the case of Warner Bros. and its pop-up carnival in Los Angeles promoting “It Chapter 2,” fear was the final destination. Designed to reignite some of the momentum that may have eroded in the break between the original “It”...
Airbnb Treats Two Consumers to a Once-in-a-Lifetime Sleepover at the Louvre
Imagine lying under the stars, encased in the Louvre’s famous glass pyramid designed by renowned architect I. M. Pei, contemplating an evening spent among the world’s greatest art in a money-can’t-buy experience only made possible through Airbnb. You might think the pictures couldn’t do it justice, but in this case, they did. And that is...