Ex Awards Archives - Event Marketer
WestJet’s Charitable Christmas Campaign is Fueled by Holograms and Greenscreens
WestJet’s Christmas campaigns are legendary. Here’s just a taste of what the brand has pulled off over the last eight years: Delivering personalized gifts from “Blue Santa” at baggage claim, completing 12,000 acts of kindness in 90 destinations over the course of 24 hours, and throwing an epic community Christmas party for the residents of...
Taco Bell’s Hospitality Play: ‘Food Drops,’ Photo Ops and Exclusive Menu Items
Taco Bell, the largest quick-service Mexican restaurant in the world, sunk its teeth in the hospitality space with a “tacoasis” it built in Palm Springs that immersed 400 superfans and 61 top-tier media outlets from 21 states in its rally cry of “Live Mas.” Taco Bell carefully choregraphed the entire experience (read a deep dive...
HBO Asks ‘Game of Thrones’ Fans to Literally Bleed #ForTheThrone at SXSW
Ahead of the eighth and final season of “Game of Thrones,” HBO set out to see just how deep fans’ allegiance to the series runs by asking them to Bleed #ForTheThrone—literally. The global campaign, which kicked off in Austin during SXSW, supported the American Red Cross, which at the time was facing an emergency blood...
Land Rover’s 4xFAR Music Festival Serves up 25,000 Mini-adventures in Two Days
The Land Rover Defender is a natural born trailblazer, according to the brand, and for the launch of its all-new 2020 vehicle, it needed an equally trailblazing program that would break the mold of splashy automotive launch events and cater to a broad target audience. Armed with research that 77 percent of live music and...