Event Technology Awards Archives - Page 5 of 43 - Event Marketer
HP Drops a Social Media Net Over its Discover Event
They say good things come in threes, and the three-pronged social media plan behind HP Discover 2015, Hewlett-Packard’s three-day bi-annual conference and trade show, is no exception. HP’s new Social Everywhere strategy, Social Media Hub and Word Cloud Portraits were a win-win-win that generated the best social media metrics ever for HP Discover. HP enjoys...
Bacardi’s On-Premise Tour Ends at Music Events
To recruit more male rum drinkers ages 21-24, and connect its brand to the music and entertainment scene, Bacardi this fall launched the Untameable Tour, a program that started in bars and ended at epic music destinations like Lollapalooza and TomorrowWorld—with a heavy pour of digital extensions in between. During three-hour bar takeovers across the...
Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up
How do you entice the post-Millennial marketplace—that new generation of savvy, highly technical pre-teens and teens you can’t woo to demo a product with a glass of wine or influencer night in the club? To raise awareness about a partnership and to launch a free upgrade of Microsoft’s new operating software Windows 10, Dell and...
Verizon Translates Super Bowl Fan Votes into a Light Show
The Super Bowl is a perennially cluttered environment with major brands vying for share of mind among fans on-site and at home. For Super Bowl XLIX in Phoenix, Verizon re-activated and reinvented a successful strategy deployed for the previous year’s Super Bowl with a social media campaign that measured fan votes through a custom algorithm...