Best use of twitter Archives - Event Marketer

Best use of twitter Archives - Event Marketer

October 23, 2015

CareerBuilder Transforms Tweets into Works of Art

If a picture is worth a thousand words, CareerBuilder’s World’s Fair campaign at the annual SHRM show was worth a thousand tweets. Let us explain. To get attendees engaging across social media about its presence at the show, and to enhance the experiences of its clients and prospects while also driving foot traffic its booth,...

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October 23, 2015

Hennessy Broadcasts Wild Rabbit Campaign on Twitter

Cognac is an old-school pleasure, but thanks to a suite of new-school social media strategies, it’s being introduced to a whole new set of future tastemakers. To give the launch of the new Limited Edition Futura Bottle a boost in social currency (with all the right people, of course), Hennessy turned to Twitter, broadcasting its...

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October 23, 2015

Mattel Drives Booth Traffic with Hot Wheels, Twitter

Auto shows are typically hot beds for emerging technology. Many an automaker has turned to event technologies to bring the high-tech features found in its cars to life on the show floor. Which is why it’s always exciting when an automaker—even the maker of teeny-tiny cars, like Mattel’s Hot Wheels brand—finds a new way to...

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October 19, 2015

Gaming App Engages Tech Savvy JiveWorld Attendees

To generate excitement and engagement among its tech-savvy and social media-heavy attendees, Jive Software at its JiveWorld13 annual customer conference decided on an event app that was useful and efficient, but also leveraged gamification to energize attendees. The solution: JiveWorld13 Game Series. This in-app experience tied to Twitter encouraged attendees to earn badges for completing...

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October 19, 2015

Cisco Utilizes a Twitter-Based Gamification Strategy

Twitter became Cisco’s right-hand man at this year’s Cisco Live conference, the brand’s flagship customer and partner event that spans five days and touches hundreds of thousands of partners, influencers and customers, both in-person and virtually. Prior to the event, the Cisco Live social media team sent out pre-event teaser tweets, messages and reminders about...

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