Best use of technology for data-collection and/or measurement Archives - Event Marketer

Best use of technology for data-collection and/or measurement Archives - Event Marketer

October 23, 2015

Gogo Air Collects Data with a Useful Giveaway

Gogo Air at trade shows this year wanted to be able to promote its in-flight wireless internet infrastructure service and capture attendee information for future mailings, which attendees, especially c-level attendees, are often reluctant to give. So, Gogo devised a premium giveaway to sweeten the deal—custom engraved luggage tags. Gogo’s booth featured a laser engraver...

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October 23, 2015

Adobe Summit Attendees Skip the Long Reg Lines

When you think of on-site registration check-in at conferences or other business-related events, the first thing that may come to mind are lines; because, inherently, when you have thousands of attendees, you have to set up lanes to control the swell of bodies and efficiently check everybody in. Attendees at this year’s Adobe Summit were...

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October 23, 2015

Brooks Sports Ties Exhibit Experiences with Data

Brands have mastered the art of collecting baseline data such as email, phone numbers and minor demographic information from consumers visiting an experience. At this year’s Rock ‘n’ Roll Running Expo, however, Brooks Running Company, known for providing custom fittings of shoes for runners, was able to collect enough information to develop entire profiles of...

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October 7, 2015

Harley-Davidson Ditches the Stone Age for an App

We all say paper registration forms belong in the Stone Age, and in truth, they do. But that doesn’t mean digital registration processes are more efficient, from a user standpoint at least. Not everybody is familiar with a tablet, or can type on one with reasonable ease. And then there’s that pesky issue of Internet...

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October 7, 2015

Adult Swim Masters Data Tracking with a Fun House

What looked on the outside like a very silly romp through a fun house was in fact a sophisticated data tracking and social media tracking machine. Welcome to Adult Swim’s quirky Fun House and Meatwad Dome at San Diego Comic-Con. The cable network kept track of attendance using a reservation system with a digital time...

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