Best use of social media Archives - Event Marketer

Best use of social media Archives - Event Marketer

October 27, 2015

Zappos Gingerbread Man Leads Social Chase Activation

During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic and purchases at Zappos.com, the brand sent a life-sized gingerbread man out onto the streets of the city and challenged folks to catch him and...

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October 27, 2015

Hot Wheels Deploys Twitter-Activated Vending Machine

It seems like a simple thing to give out samples of Hot Wheels at a car show. But for the Canadian International Auto Show (CIAS), Hot Wheels set out to turn a simple sampling activation into an experience that every consumer would remember. The objectives included earning as much attention from CIAS attendees as possible,...

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October 27, 2015

Ford Fiesta Movement Sequel Reaps Social Media Wins

Ford’s Fiesta Movement was a defining moment in experiential marketing and was a major factor in the success of the vehicle’s launch. With this year’s Sequel, the brand faced a huge challenge and exceeded all projections to showcase, and ultimately sell, the Fiesta to an unfamiliar market. Well played. Once again, Ford shows that it...

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October 21, 2015

Head & Shoulders #Whiff Page Scores with MLB Fans

Back for a second season, Procter & Gamble’s well-known Head & Shoulders brand significantly upped the ante on its 2014 #Whiff program. Partnering with Major League Baseball and Reviving Baseball in Inner Cities (RBI), the brand once again vowed to donate $1 for every strikeout (whiff) during baseball’s regular season. To kick the campaign up...

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October 21, 2015

Delta’s Social Soul Connects TED Attendees via Twitter

Instead of pairing up TED attendees through their shared love of moonlit walks on the beach, Delta created an immersive digital experience that connected like-minded conference attendees through an algorithm that analyzed their respective social streams based on their Twitter feed. The program was designed to highlight Delta’s Innovation Class—a mentorship program that connects industry...

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