Best Use of Social Media Archives - Event Marketer

Best Use of Social Media Archives - Event Marketer

February 8, 2017

Social Media Helps SAP Extend Conference Content

Social media was an integral part of SAP’s digital strategy, extending SAPPHIRE NOW content to audiences worldwide. The objective was to amplify content and the SAP “Live Business” campaign introduced at the event. Social channels leveraged included Twitter, Facebook, Instagram, YouTube, LinkedIn, Slideshare, Periscope and Snapchat, and tying it all together was event hashtag #SAPPHIRENOW....

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February 8, 2017

Cisco Live’s Command Center Drives Social Chatter

Cisco Live used social media to create a truly “attendee-aware” event that recognized attendee contributions to the conversation and forged an ongoing connection with the Cisco brand. Prior to the event, user-generated content on Twitter and a Facebook caption contest built awareness and generated interest and excitement. On-site, a social media command center monitored engagement...

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February 8, 2017

Ford Targets Younger Demo With Crowdsourced News Show

Brands are increasingly expected to have an authentic conversation with their customers. Ford Social Square, a crowdsourced news magazine show, revved up conversation at auto shows with Gen Y and Gen Z car buyers of the future and encouraged on-stand and online conversation with the brand. Ford Social Square was presented by social media celebrities...

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