Best Use of RFID/NFC/BLE Archives - Event Marketer

Best Use of RFID/NFC/BLE Archives - Event Marketer

February 9, 2017

Gatorade Takes Trainers on a Self-Guided RFID Journey

Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated a rich stream of behavioral and product preference information. Positioning its products as “sports fuel” for the 24/7 athlete, the brand needed to establish itself as...

read more

February 9, 2017

IKEA Positions Itself as a Culinary Brand Via RFID

IKEA has never been a conventional retailer so when it activated a food-inspired pop-up, “Break the Rules” was a fitting theme for both the experience and the brand. Attendees were encouraged to rebel against traditional food “rules,” helping IKEA to position itself as a brand that inspires exploration and fun with food. Offering a tech-powered...

read more

February 9, 2017

Activision Uses RFID To Declare War on Static Gaming

Activision’s Call of Duty franchise declared war on static gaming events over the fall, activating a three-day Call of Duty XP event that immersed thousands of fans in a theme park environment that brought the brand’s vivid battlefields to life. Décor that replicated game maps, photo ops, hands-on game play and physical challenges like paintball...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |