Best use of rfid/nfc Archives - Event Marketer

Best use of rfid/nfc Archives - Event Marketer

December 16, 2015

Sandvik Displays Products in an Interactive Tool Box

Leveraging its presence at the International Manufacturing Technology Show, engineering group Sandvik aimed to showcase the new tools and unique solutions it developed for modern business, while offering a sneak peek at what the future of the industry might look like. Through its hands-on activation, the brand was able to highlight select tools from its...

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December 16, 2015

High-Tech Air Force Lab Highlights Military Careers

These days, United States Air Force (USAF) recruitment is no walk in the park. Less than two percent of America’s youth are both interested in serving in the military, and meet the moral, physical and academic standards of the Air Force. In an effort to combat this challenge, the USAF developed the Air Force Performance...

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December 16, 2015

Amex RFID Bands Capture Personalized Content for Tennis Fans

American Express has been a sponsor of the US Open Tennis Tournament since 1994, and with a 20,000 square-foot event footprint, the brand is hard to miss. But with great power comes great responsibility. If Amex was going to maintain its reputation as a top dog at the event, it needed to know which engagements...

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October 23, 2015

Miller Captures the EDM Scene with RFID Wristbands

Miller Genuine Draft went to Panama to bring a taste of its brand to ValleBash, the electronic dance music festival held every year in the mountains for an exclusive, invite-only crew of Facebook influencers. For the brand, this was the ideal environment to leverage its EDM associations, while grabbing an opportunity to be associated with...

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October 23, 2015

Under Armour Wristbands Offer Frictionless Fun

Under Armour knew it could leverage RFID to turn its NFL Experience into an interactive event that would be powerful enough to drive every registered attendee to pass the experience along to at least 10 friends. It just had to give attendees the ball. Attendees registered through Facebook using sporty branded wristbands embedded with RFID...

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