Best use of projection mapping Archives - Event Marketer
Walmart’s Stage Projection Wows Shareholders
Hugh Jackman, Tom Cruise, Jennifer Hudson, Kelly Clarkson, Elton John, John Legend, wildly morphing projection set, and… Walmart. That’s right. The low-price retailer treated its shareholders to a high-value kaleidoscope of a show and set for its annual meeting this year. The Walmart Annual Shareholder’s Meeting is always a show stopper, but this year’s show...
LoopNet Projection-Maps a City Skyline for VIP Guests
To show that any property not listed on its service might as well not exist, LoopNet went ahead and erased a building from the Los Angeles skyline. It didn’t take any explosives, but it did take some projection technology magic dubbed the LA Traffic Jam. The experience was the centerpiece of a private VIP party...
Disney Projects ‘Monsters Inc.’ Onto Epcot Center
Tapping into the excitement around the June release of “Monsters University,” the long-awaited prequel to its hit movie “Monsters Inc.,” Disney this year celebrated its “Monstrous Summer.” The summer was full of monster-themed events, but the kickoff “Eyenouncement” was without question the biggest of them all. The objectives were simple—p.r. and awareness—but the execution was...
DealerSocket Takes Projection Mapping to the Streets
Software company DealerSocket wanted to make a big statement to cap off its 2014 User Summit. With clients to impress and a desire to map the ideas of innovation and technology back to the DealerSocket brand, the stakes for the perfect send-off were high. It doesn’t get much higher, or bigger, than the side of...