Best use of modular Archives - Event Marketer
Physio Control Rebrands Marketing Messages at Expo
Physio Control wanted to re-brand its marketing communication messages at the EMS World Expo by immersing attendees into actual hospital or emergency situations, helping them to understand how the brand’s devices can help save lives. Zones had the look and feel of real medical situations and were equipped with Physio Control devices and interactive screens...
National Oilwell Varco Activates a Gallery Experience
National Oilwell Varco turned its brand and products into “objets d’art” with a gallery experience that gave attendees at OTC, the largest oil show in the world, a respite from the trade show floor. Each gallery offered a different thematic focus. In one, video screens mounted on stark white walls featured schematics and other branded...