Best use of instagram Archives - Event Marketer

Best use of instagram Archives - Event Marketer

October 15, 2015

Target’s Beauty Garden Party Charms Influencers

Instead of using traditional p.r. methods to promote its new premium skincare product launch, Target relied on 100 social influencers with hundreds of thousands of followers to spread the word. Target hosted these guests at a Target Beauty Garden Party designed for social amplification. In order to get influencers posting organically and authentically, Target served...

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October 15, 2015

Citi Targets Music Fans with an Instagram Contest

Citi last year partnered with John Mayer to provide cardmembers access to various touchpoints, like receiving his new album “Paradise Valley” prior to its release. But to amplify the partnership and provide another touchpoint for cardmembers—and Mayer fans, as well—Citi launched an Instagram photo contest tied to a free trip to New York City to...

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October 15, 2015

Toyota Trades Swag for Social Currency

Scion was facing an interesting challenge with its auto show activations that was a mix of both good and bad. The brand had earned a reputation for having the best swag on the show floor (the good), but it found that consumers were coming in to the experience to grab items without interacting with product...

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