Best use of handheld technology Archives - Page 3 of 3 - Event Marketer
Symantec Uses Apps, Chips to Promote Mobile Security
Symantec last summer leveraged its partnership with the latest Superman movie by rolling out the “Man of Steel” truck tour. The tour’s Digital Metropolis experience, billed as the place where all devices are connected (which is convenient for users and digital criminals alike), traveled the country to fight against consumer apathy about mobile device security...
Target’s Bullseye Badges Activate Mobile Content
These days, it seems that if it ain’t mobile, it ain’t moving product. And Target really hit the mark with the Bullseye Badge campaign. The program was designed to increase college students’ engagement with the brand’s existing Back to College After-Hours Shopping Event program and extend the participants’ enjoyment beyond the moment of the experience....
Samsung Exchanges Frozen Yogurt for Social Currency
For Samsung and AT&T, the Life is Beautiful Festival held in Las Vegas from Oct. 26 to 27 last year was the ideal platform for introducing the Samsung Galaxy Mega to the event’s millennial-rich attendee base. And what better way to connect with a young, tech-savvy demographic than a music-fueled experience that mixed free frozen...
Microsoft Woos Consumers with Delightful Distractions
This campaign faced a formidable challenge—getting people to switch from their Apple iPhones or Android smartphones to the Microsoft Lumia. However, since more than 93 percent of U.S. computer users are on a Windows operating system, the idea of switching to the only phone with seamless Microsoft Office integration was extremely compelling. So, Microsoft set...