Best use of gamification Archives - Event Marketer

Best use of gamification Archives - Event Marketer

October 23, 2015

HBO Exhibition Puts the Game in ‘Game of Thrones’

Winter is not coming anytime soon for HBO’s hit series “Game of Thrones.” To keep its momentum moving in the right direction, HBO took the franchise on the road for two months and transported viewers into the fantastic world of Westeros, where the story takes place. The tour hit five international markets (Amsterdam, Belfast, New...

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October 23, 2015

Turner Activates a Mobile Comic-Con Scavenger Hunt

It was time again for the San Diego International Comic-Con, and for Cartoon Network it was time for Adventure Time, one of the channel’s most popular shows, to make a big noise with its Adventure Time ConQuest interactive game. The objective was to promote and showcase Adventure Time products that were being carried and sold...

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October 23, 2015

CareerBuilder Activates Digital Mosaics at SHRM

The Society for Human Resource Management’s annual conference may be a real hootenanny, but it’s hard to top the excitement of a World’s Fair. CareerBuilder last June combined the best of both experiences into one show strategy when it chose the 1893 Chicago World’s Fair as the theme for its SHRM booth. The brand is...

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October 15, 2015

Nissan Plugs New Vehicle with a Trampoline Race

To increase awareness around its sponsorship of the 101st Grey Cup Festival in Regina, Saskatchewan (it’s Canada’s largest single-day sporting event and one of the most anticipated festivals of the year), and drive excitement around the debut of the all-new 2014 Rogue, Nissan created The Nissan Rogue Touchdown Drive Challenge. Consumers were invited to jump...

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October 15, 2015

Verizon Sends Summit Attendees Over the ‘Edge’

To get its employees jumping up and down about its new Edge plan, which allows consumers to upgrade their Verizon devices without down payments, contracts or upgrade fees, the company turned to a motion capture technology game that invited them to literally jump up and down. To play the game, attendees stepped in front of...

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