Best use of facebook Archives - Event Marketer

Best use of facebook Archives - Event Marketer

October 23, 2015

NBCUniversal Goes Green with Facebook Campaign

To give its Earth Week campaign a boost of social currency across all 38 of its networks and at two live events, NBCUniversal turned to Facebook. The program, called the Share & Tell Campaign, encouraged fans to consider their consumption habits and participate in the “sharing economy” where they could post items that they no...

read more

October 23, 2015

Kellogg’s Targets Teens with Top Secret Concerts

Kellogg’s Pop-Tarts combined the power of music with the reach and relevance of Facebook to engage teens with their favorite artists in and outside the live music experience. The Crazy Good Summer program offered two “top secret” concerts featuring five of the hottest trending teen artists according to their social media reach—Carly Rae Jepsen, Austin...

read more

October 23, 2015

Under Armour Taps into Seamless Facebook Posting

Imagine if the only thing consumers had to do when tapping into their wide networks of followers was swipe a wristband and, boom!—instantaneous posting of a crazy-fun life event. At the Super Bowl NFL Experience, Under Armour offered just that by implementing the Thuzi Presence Platform, a live event social media tool that created authentic...

read more

October 15, 2015

Oprah Employs a One-and-Done Registration Process

Oprah’s The Life You Want Weekend tour hit eight cities and offered 12 sponsor experiences and more than 30 activations in the O Town fan zone. With thousands of fans in attendance, Harpo Studios wanted to leverage technology to have one (and only one) paperless registration and waiver-consent process. It also wanted to seamlessly integrate...

read more

October 14, 2015

Bud Light’s ‘Selfie City’ Boosts Content Capture

It was a once-in-a-lifetime event that needed to be captured: Bud Light’s Whatever, USA campaign, which awarded 1,000 unsuspecting consumers with a weekend of experiences where they continuously proved they were “#UpForWhatever.” Bud Light had created the fictional town of Whatever in a takeover of Crested Butte, CO, turning it into a full-scale theatrical production...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |