Best Use of Events for Content Archives - Event Marketer
Start your morning with Cheerios in all the best ways
Today’s cereal aisles are filled to the brim with options, so for many time- and budget-strapped parents, shopping for breakfast food is purely functional—if it’s nutritious and convenient, toss it in the cart. To throw a wrench in the increasingly disengaged shopping experience and reward moms for “prioritizing goodness,” Cheerios and retail partner Walmart delivered...
FIFA 18 Global Series brings EA Sports to a new level
The booming esports industry influences all aspects of video gaming, and with EA Sports’ FIFA franchise representing the largest sports simulation title in the world, the publisher needed to be a frontrunner in the competitive gaming space. Ahead of the release of FIFA 18, EA expanded its established Championship Series to include the FIFA 18...
Targets “Gather Round” campaign lit up New York City’s Pier 17
The most wonderful time of the year is also the most competitive time of the year for many retailers, so to secure mindshare among consumers and commemorate the communal nature of the holiday season, Target launched its “Gather Round” campaign. With New York City’s Pier 17 as its backdrop, the brand unleashed a content-based stunt...
WestJet Treats Holiday Travelers to Shareable Stunts
The holiday season is supposed to be filled with joy, but for many travelers, stress levels can fly as high as the aircraft carrying them. That’s why WestJet has activated its Christmas Miracle campaign for the last five years, engaging customers and employees alike. But in 2017, the airliner decided to shake things up, turning...