Best use of a/v Archives - Event Marketer

Best use of a/v Archives - Event Marketer

December 16, 2015

AOL Unleashes High-Tech Storytelling Devices at NewFront

AOL went into the 2015 NewFront with one key message: that it provides celebrity-focused, original programming and consistent video content 365 days a year. With that Content 365 message in mind, A/V immersed attendees in the Content 365 offering. Packaged under the theme of “Unleash,” the NewFront conveyed that AOL is unleashing a new breed...

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December 16, 2015

Canon Expo Offers Projection Experiences and 360-Degree Tours

Every five years Canon showcases its forward thinking in a trade show that visits  New York City, London, Paris, Australia and Tokyo. In New York City’s Jacob K. Javits Center, the Expo this year offered a 110,000-square-foot immersion into Canon’s See Impossible theme. Eleven areas visually showcased key industries. For example, a “Yankee Stadium” area featured...

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December 16, 2015

Ford’s Factory Tour Boasts Robots, Lasers and Projection

Ford’s F-150 may be a classic among American-made trucks, but it’s also got its eye on the future. The Manufacturing Innovation immersion experience at the Ford Rouge Factory Tour, a Ford factory complex located in Dearborn, MI, showcases the automaker’s recent breakthroughs and brings the story of the people behind its technologies to life in...

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October 27, 2015

Microsoft Sets an Elaborate Stage for Xbox 360

The E3 Xbox 360 Media Briefing is an annual event that gives over 3,500 industry influencers a sneak peek into what’s next for the ubiquitous gaming and entertainment system. This year’s event featured Microsoft executives sharing the stage with top executives from Ubisoft and Electronic Arts, as well as 16 live demos, presented by 38...

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October 27, 2015

Qualcomm Activates a 360-degree Projection Event

Qualcomm’s VP and Above Meeting doesn’t have the catchiest working title, but thanks to a clever theme this year—“Cause An Effect”—and a killer 360-degree projection strategy, the meeting made the necessary impact. The goal for the event was to increase communication and collaboration among Qualcomm’s upper management. To facilitate that objective, the company ditched the...

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