Best use of a single technology (b-to-c) Archives - Event Marketer

Best use of a single technology (b-to-c) Archives - Event Marketer

December 15, 2015

Holiday Inn Express Serves Up Pancake Selfies on Tour

The only thing better than getting your hands on a stack of hot pancakes drizzled in maple syrup is getting your hands on those pancakes fast. Holiday Inn Express got the word out about its one-touch, one-minute pancake machines with a mobile campaign that turned its signature pancakes into signature portraits. The five-week Pancake Selfie...

read more

December 15, 2015

FX Networks Teases Horror Series ‘The Strain’ with VR

To give its horror-drama series “The Strain” a boost in viewership as it headed into its second season, FX Networks headed to Comic-Con San Diego with a virtual reality experience that invited attendees to “Survive the Strain.” But this was no mere show floor activation. FX built a warehouse similar to one featured in its...

read more

December 15, 2015

Merrell Sends Festivalgoers on a VR Hike in the Alps

Outdoor shoe brand Merrell has enjoyed a long history of loyalty among serious hikers and outdoor enthusiasts. But it was in need of a little extra adrenaline to shed its “brown shoe” reputation and get younger audiences excited about its brand. Enter the Sundance Film Festival, one of the world’s only events where lovers of...

read more

October 26, 2015

Tough Mudder Amplifies Social Buzz with RFID Anklets

Forget Iron Man. Tough Mudder is the latest badass extreme race to get endurance athletes and top sponsors worked up. Last year the race enlisted the help of RFID technology to generate excitement and buzz on Facebook while creating brand impressions for Tough Mudder and its sponsors. RFID anklets were distributed and registered to event...

read more

October 26, 2015

Coca-Cola Uses Facial Recognition for Hip ‘Love’ Events

Facial recognition technology isn’t just a cool trick from a sci-fi movie anymore. Thanks to a high-tech facial recognition event kiosk dubbed FaceLook (tied into the Face.com platform), everyday people can take a photo of themselves and use the image to log in and post directly to Facebook. The technology might best be known to...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |