Best Use of a Single Technology (B-to-C) Archives - Event Marketer
OSRAM Spotlights its Autonomous Vehicle Tech with a Moving X-Ray Monitor
Considering that OSRAM develops photonics used in autonomous vehicles, you’d figure they could come up with some rich event technology. And they did. Because its components are often “invisible” to users, the company mounted a 55-inch X-ray monitor on a motorized track so it could move back and forth across the length of an autonomous...
NASCAR Racing Experience Revs up Daytona 500 Fans with a Digital Prize Wheel
NASCAR Racing Experience gives fans the chance to drive actual stock cars on actual NASCAR tracks. So what better place to engage possible customers than the Daytona 500. The brand used a web-based video gaming platform (a simple digital “Wheel of Fortune”-style spinner, for example), awarding promo codes, travel certificates and other enticements to winners....
Mastercard’s App Intros its Sonic Brand Identity with Personalized Jingles
You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is. In 2019, Mastercard introduce its first-ever sonic brand identity, a short jingle without words that is meant to form the card issuer’s audio calling card. Part of the rollout for the sonic identity involved...
Alfa Romeo Answers Auto Buffs’ Questions With an AI-Powered Texting Bot
With the insight that automotive event attendees often have lots of questions but don’t always read emails or web updates beforehand, Alfa Romeo unveiled an AI-powered texting bot (dubbed DriveBot) for the 2019 Concours D’Elegance. Programmers trained the concierge platform to answer more than 400,000 possible questions from guests—everything from vehicle info to event schedules...