Best Use of a Single Technology (B-to-C) Archives - Event Marketer

Best Use of a Single Technology (B-to-C) Archives - Event Marketer

February 3, 2017

Under Armour Uses VR to Promote its New Brand House

To tease the opening of its new Brand House in Boston, Under Armour made use of an often overlooked engagement opportunity: construction barricades. Instead of posting the standard “Coming Soon” signage, Under Armour gave consumers a virtual glimpse behind “the curtain” with virtual reality goggles. Two headsets were built into the barricade, manned by brand...

read more

February 3, 2017

Canadian Tire’s Live-Stream Links Olympians and Fans

For fans and family, Rio may have felt like a world away. But to reduce the “distance” between athletes and fans, and athletes and their families, Canadian Tire created Red Door to Rio, a physical door structure that enabled a full-size, digital experience facilitating real-time a/v interactions. The Red Door to Rio was located at...

read more

February 3, 2017

Nike’s Holographic Tour Scores With Football Players

Holograms have been part of the entertainment toolkit since the Tupac reveal in 2012, but rarely have they been used to successfully reveal and market a product. Until Nike’s Locker Room Unveil event in August 2016. The event was designed to excite and energize local high school football players with a personalized experience during the...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |