Best use of a single technology (b-to-b) Archives - Event Marketer

Best use of a single technology (b-to-b) Archives - Event Marketer

December 15, 2015

Wall of 365 iPads Greets Attendees of AOL’s NewFront

The annual NewFronts are a mission critical business event on every digital media producer’s calendar. AOL upped its competitive game in 2015 with an experience for press and potential advertisers that transformed the idea of a NewFronts season into a NewFronts year. To bring this “Content 365” strategy to life, AOL unleashed a literal translation—a...

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December 15, 2015

MobileIron’s Headphones Sound Proof the Ballroom

It looked like a simple pair of headphones, but for MobileIron, it was a cutting-edge technology tool that impressed attendees, generated buzz and wooed Millennials. The headphones were actually Simultaneous Interpretation Headsets (provider: ProLingo), but rather than interpreting the show’s presentations into another language, the technology helped MobileIron transform a hotel ballroom into a buzzing...

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October 26, 2015

Augmented Reality Transforms Monster’s SHRM Booth

Looking for talented employees and seeking the right job have come a long way since the days of circling the want ads. So to prove to HR professionals that its tools are tech-savvy and industry leading, Monster rolled out a new booth at the 2010 Society for Human Resource Management (SHRM) show in San Diego...

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October 23, 2015

MasterCard’s Meeting iPads Engage On-Site and Off-Site

The construct of an annual sales meeting is often a predictable one for attendees such as seasoned executives, who made up much of the 420-attendee list of the 2012 MasterCard annual Sales Leadership Meeting. This year MasterCard gave each attendee an iPad to borrow, preloaded with content and an app to support the experience on-site...

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October 23, 2015

NASCAR’s Microsite Fuels Sponsor Engagement

NASCAR’s Fuel for Business events each quarter bring together official partners and industry members for a day of exclusive b-to-b meetings set up to foster business and increase sponsorship partnerships. Hard to imagine that the coordination of meeting requests submitted by attendees was once handled by a staff of six equipped with, well, sticky notes....

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