Best trade show exhibit Archives - Page 5 of 8 - Event Marketer
Volkswagen Activates a Cinematic Experience at Paris Show
VW has always carried an irreverent style. Marketing showcases the quality products but also the fact that the company doesn’t take itself too seriously. The challenge for Vok Dams was finding a way to leverage that VW reputation but also appeal to an older, more upscale Touareg target audience at the Paris Auto Show. The agency...
Michelin Exhibit Features Real Section of Racetrack
Michelin brought its own piece of the racetrack to the Specialty Equipment Market Association’s Las Vegas trade show. The goal: Support its positioning among automotive experts as the go-to brand of tires. The exhibit’s exterior featured a large, banked section of racetrack, topped with five high-performance vehicles, including a sexy Porsche Carrera GT. Inside, an...
Siemens Exhibit Leverages ‘Focus Wings’ and Tours
Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result...
Samsung’s Active Exhibit Turns Visitors into Advocates
Samsung needed to best the rest at the International Telecommunications Union show in Geneva, and Imagination got working on an exhibit that would be different and engaging. The design had to communicate the brand’s future vision and core values. And messaging had to transform passive visitors into knowledgeable advocates for the company’s portfolio of business and...