Best trade show exhibit Archives - Page 4 of 8 - Event Marketer
Sikorsky Highlights Helicopters with Product Showroom
To embody a brand architecture that communicated the changes in the organization, reinforcing customer service and unifying the entire company, Sikorsky Aircraft knew it had to redesign. The goal was to create an environment that was conducive to business, client-focused and exemplified Sikorsky as a global industry leader. The resulting new exhibit included a high-end...
Honda Exhibit Envelopes Visitors in Continuous Motion
For its February 2009 Toronto Auto Show exhibit, Honda built a booth that was a study in fluidity. The booth was anchored by the sweeping curves of its C-shaped featured vehicle displays and continued into a rounded overhead canopy, enclosing the footprint. That curving line flowed across the top of the exhibit, descended to the...
Audi Exhibit Stresses Sophsitication and Technology
If the sight of the year’s newest concept cars and latest hot rods doesn’t get the average car aficionado’s heart racing, they’re probably dead. But it’s not all about the sizzle at major auto shows—it’s also about forming business relationships and planting the seeds for future sales that will sustain the company in the years...
George P. Johnson Grows a ‘Creative Garden’ Exhibit
George P. Johnson turned the spotlight onto itself to hype its own exhibit at an industry trade show. The Create campaign marked the first time the company had launched a marketing program for its own services. The agency sought to collect leads, have some qualified one-to-one conversations, demonstrate the benefits of integrated event marketing to prospects,...