Best trade show exhibit Archives - Event Marketer

Best trade show exhibit Archives - Event Marketer

July 13, 2017

Slack Booth Fosters Engagement With Natural Elements

Slack had quite a job at Dreamforce, Salesforce.com’s mega technology conference. The communications software platform that entered the scene in 2013 needed to show off its industry leadership among 171,000 savvy professionals who have a desire to streamline their processes, and have many options to do so. With its light-handed, playful and modest activation teeming...

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July 13, 2017

Caterpillar Seamlessly Blends Content and Technology

The MINExpo mining show takes place every four years, which is a long stretch between opportunities to engage the decision makers that come to the show. As Caterpillar approached the 2016 event in Las Vegas, it knew it needed to make a splash in order to attract attention from these hard-to-reach attendees. The 14 gigantic...

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July 13, 2017

Daimler Centers its Trade Show Booth Around ‘Time’

In logistics and transportation, every second counts. To demonstrate that it understands this pain point, and that it has developed multiple solutions to ameliorate the issue, Daimler at the IAA show made “time” the center of its booth—literally. The clock-dial layout and architecture brought to life Daimler’s “Ahead of Time” messaging and helped the brand...

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August 23, 2016

Intel’s LED-Powered ‘Forest’ Lights up CES

The Las Vegas Convention Center exhibit halls are absent of natural light, but Intel at CES 2015 was able to incorporate a little bit of the natural world using its signature, high-tech, high-touch design sense—earning its highest Net Promoter Score to date in the process. Futuristic LED-topped trees helped anchor an ecosystem of Intel products...

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August 23, 2016

SAP Brings Messaging to Life with Live Acrobats

Cloud-based human capital management software solutions. Phew. It’s what SAP’s SuccessFactors offers Human Resource professionals. But that jargon-filled description alone doesn’t bring to life how good tools can help HR folks swiftly manage the complexities of the working world today, and become “heroes” at their companies in the process. At the HR Technology Conference &...

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