Best Trade Show Exhibit (50 x 50 and up) Archives - Event Marketer

Best Trade Show Exhibit (50 x 50 and up) Archives - Event Marketer

December 29, 2016

2K’s Analogue Experience Brings New Orleans to Life

At a gaming expo like E3, fans can expect game play. As well as long lines. But 2K took an analogue experiential approach, immersing fans in the game with a live set. The brand devoted half of its 120-foot by 100-foot double deck exhibit to the launch of MAFIA III, a game that takes place...

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December 29, 2016

Humira Highlights the Patient Journey With Live Art

Using technology, live art and a tactile engagement, pharmaceutical brand Humira at the EULAR Show (Annual European Congress of Rheumatology) delivered patient-focused content in different learning styles. It began with the 16-foot by 16-foot Living Wall covered with plum colored calla lilies—one for every 100 of the 980,000 patients currently using the drug. In a...

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December 29, 2016

GoPro Establishes Itself as a Lifestyle Brand at CES

GoPro is best known for its wearable and mountable camera devices that have transformed the way we view and record action sports. But the brand doesn’t just make video cameras anymore; it makes cameras, spherical/virtual reality solutions and drones. It sells its own software, and serves up channels of branded content, making it a lifestyle...

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