Best trade show environment (50?x50? and up) Archives - Event Marketer

Best trade show environment (50?x50? and up) Archives - Event Marketer

March 7, 2016

Canada Goose Promotes Outerwear with Walk-in Freezer

Canada Goose is a high-tech outdoor apparel brand whose ISPO 2015 exhibit took on the aspects of an arctic base camp along with a luxury, retail environment that told an immersive brand story. The highlight was a walk-in freezer dubbed the Thermal Experience Simulator where at a temperature of minus 35 degrees attendees could test...

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March 7, 2016

Cadillac Promotes ‘Dare Greatly’ Theme with Regal Design

Cadillac’s 2015 NYIAS exhibit exemplified the brand’s new “Dare Greatly” theme in every way possible, from its grand, regal exterior “Iris,” a massive semi-circular structure rising above the show floor and encased with 500 14-foot long independent tubular steel spires tipped with two acrylic LEDs, to the curved LED screen wrapping the interior. A glass...

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March 7, 2016

Intel Promotes its Technology with Live Storytelling

In 2015 Intel shifted the focus of its booth at CES to highlight live storytelling and experiences. The Spotlight stage, surrounded by comfortable, tiered seating, a massive LED screen and three drop-down support screens, provided the focal point of the space and served as a “clearing,” where a constant rotation of artists and entrepreneurs who...

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December 1, 2015

Sandvik Features RFID Interactive Tables at IMTS Booth

Sometimes, less really is more. High-tech manufacturing was the inspiration for this minimalist environment Sandvik activated at IMTS where people could get their hands on (or see live streams of) cutting tools and supplies in action. Dramatic, off-kilter exterior lines made this white-washed booth bold and fresh from the aisle. Three distinct custom-programmed RFID interactive...

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December 1, 2015

Sub-Zero Display Evokes Food Theme at EuroCucina

With nearly 100 products beautifully imbedded throughout, Sub-Zero’s exhibit at the annual international kitchen design show EuroCucina in Milan felt more like a high-end restaurant than a product showcase. The modernist white structure was punctuated with plate glass windows and set at an unexpected angle to the booth’s parameters. Luxurious materials like marble and Zebrawood...

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