Best touch- or gesture-based event interactive Archives - Page 2 of 2 - Event Marketer

Best touch- or gesture-based event interactive Archives - Page 2 of 2 - Event Marketer

October 23, 2015

Microsoft Takes Over Times Square for its Windows 8 Launch

Microsoft is synonymous with technology. So the technology used for the brand’s Times Square takeover for its Windows 8 launch in October 2012, was understandably awesome. To introduce consumers and the press to the new operating system, for three days, on 39 screens, Windows 8 took over New York City’s most iconic intersection. Windows 8...

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October 16, 2015

Texas Spurs Tourism with Gamification

If J.R. Ewing and the Dallas Cowboy Cheerleaders are the only things that come to mind when you think of Texas, it’s high time you check out Texas on Tour. To help change perceptions about the Lone Star State and get consumers excited about all of the natural wonders and cultural attractions Texas has to...

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October 16, 2015

Nike’s Shoe App Has the Magic ‘Touch’

A cutting-edge shoe demands a cutting-edge launch strategy, and that’s exactly what the Nike Air Jordan XX9 basketball sneaker got when it was released to the world at the World Basketball Festival. The killer app: a touch-screen-based interactive experience that drew large crowds, all anxious to explore the components of the shoe in a full...

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October 16, 2015

GE Simulator Shows ‘Ecomagination’ at Work

Just south of the Middle Eastern city of Abu Dhabi, construction crews are busy building a zero-carbon city from scratch. Its name is Masdar City and when it’s done, it will be home to some of the most innovative green technologies on the planet—from wind towers that can drop the desert air in the city...

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