Best touch- or gesture-based event interactive Archives - Event Marketer

Best touch- or gesture-based event interactive Archives - Event Marketer

December 15, 2015

Under Armour Deploys an in-Store Digital Obstacle Course

The goal for the launch and opening of Under Armour’s Chicago Brand House store—a 30,000-square-foot space on the Magnificent Mile, and the largest retail location the company has opened to date—was to interact with local Chicagoans, build Brand House awareness, drive loyalty and in-store traffic and capture consumer and social connectivity. To do that, the...

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December 15, 2015

Inside Reebok’s Workout Experience at CrossFit Competitions

Reebok was looking to create an in-person workout activation for all six locations of the Reebok CrossFit Regional Competitions in May and the Games in July, one that would motivate and engage the hyper-competitive audience while capturing their information for ongoing engagement beyond the events. The result was a life-sized interactive display where users could...

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December 15, 2015

Kumho Tire Activates a Subway Touch Screen Video Game

Kumho means “Bright Lake” in the Korean language, but we think its activation plan as the first official tire partner of the NBA and NBA Development League (NBA D-League) in the U.S. and South Korea was pretty bright, too. A comprehensive plan leading up to the NBA All-Star 2015 in New York City featured New...

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October 23, 2015

Philips’ Touch Table Lets CES Goers See Rather Than Read

An intuitive, interactive experience that utilized point-of-view videos and a model city demonstrated Lifeline’s newest innovation, GoSafe, on an epic scale for CES 2013. The “see and feel” approach, rather than “read and comprehend,” represented GoSafe’s emergency response technology and process in an engaging way. An interactive table featured an acrylic architectural model of a...

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October 23, 2015

FMC’s Multi-Touch Mural Showcases its Offerings

Offshore drilling rigs aren’t easy to transport to the trade show floor. So technology became the star of oil and gas equipment technology company FMC’s trade show booth, which this year offered a multi-faceted campaign fueled by digital content. With a goal of driving traffic to the booth and engaging reps with potential customers, the...

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