Best single-market event (consumer) Archives - Event Marketer

Best single-market event (consumer) Archives - Event Marketer

August 8, 2017

Ford Executes a Drivable ‘Escape the Room’ Game

What better way to get millennials to take a test drive than by incorporating the car into a drivable game. Ford last summer did just that in a collaboration with visionary puzzle maker Victor Blake, creator of the Escape the Room pop-up game, that integrated technology from the new Ford Escape into a creative plot...

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August 8, 2017

Pepsi’s Summer of ’92 Event Stirs up 90s Nostalgia

Crystal Pepsi Summer of ’92 took over New York City’s Terminal 5 with a ‘90s-themed trip through time that raised awareness for the iconic, clear-colored cola among young millennials too young to enjoy it the first go-round, and older consumers hankering to taste it again. The one-night event recreated the era with a mini mall,...

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August 8, 2017

Activision’s Epic Call of Duty Event Elevates Esports

Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park...

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August 26, 2016

LG’s Hands-on Training Facility Draws Basketball Fans

As an official corporate partner of the NCAA Final Four basketball tournament, LG wanted to step up its experiential game in 2015. In hopes of creating a bolder, more innovative activation than in years past, the brand introduced the LG Training Facility—an immersive experience featuring over 30 LG products that took “recruits” through the facility’s...

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August 26, 2016

Lexus and Pandora Co-Host a Pop-up Concert Series

Ah, Pandora. It’s like it can read your mind, right? In one of the most interesting partnerships of the year, Lexus brought its vehicles and signature sophistication to the table, while Pandora brought the tunes and the young, affluent demo the Los Angeles Lexus Dealer Association (LA LDA) sought to reach. The result was a...

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