Best single-market event (b-to-b) Archives - Event Marketer
MasterCard Travels to Argentina for Sales Conference
MasterCard added some Latin flavor to its internal Sales Leadership Meeting (SLM) in 2015, offering up a more message-driven, engaging environment to the 420 global sales professionals and select leadership in attendance. Held for the first time in Buenos Aires, the event immersed attendees in Argentinian culture, from a customized tango show representing conference themes...
MobileIron Turns Conference into Open-Air Environment
MobileIron’s annual Mobile First Conference is a three-day educational event designed to improve mobile IT professionals’ skills, but in 2015, the brand had to step up its own game as well. With millennials now comprising nearly 40 percent of decision-making attendees at the conference, the brand needed an approach that kept pace with the shift...
HP Highlights New Brand with Transformation Zones
When HP made the decision to split into two companies, the launch of its new brand, Hewlett Packard Enterprise (HPE), had to make a splash. To make it happen, the brand painted London HPE green with its new logo and branding to generate buzz for Discover London 2015, HPE’s semi-annual open forum business conference. At...
Ford Drives Employee Engagement With Education
To recognize its top performing Ford, Lincoln and Mercury dealership personnel, Ford created meaningful experiences at the 2008 Employee Excellence Leadership Summit. The OneFord Experience in Dearborn, MI, was made up of nine events, starting with a Welcome Reception at the Henry Ford Museum, followed by drives on the Ford Test Track, a history lesson...