Best Sampling Campaign Archives - Event Marketer
Many people all over the US. got a taste of whats net to come with the Ben & Jerry’s Carnival
Who doesn’t love a free carnival? And if there’s free ice cream, too? We’re sold. Riding high off the success of its “Slice Carnival” in Los Angeles promoting its new Pint Slice product, and a Moo-phoria light ice cream launch in New York City that employed a giant human claw machine, Ben & Jerry’s dreamed...
Swedish Fish works with double the Aquarium Partnerships for a Family Friendly Sampling Campaign
Following its successful “Swedish Fish Selfies” campaign the brand executed at seven aquariums the year prior, Swedish Fish was tasked with upping the ante in 2018 and promoting its new Tropical flavor to consumers in a fresh and engaging way. A surefire way to go bigger is with scale. The brand first doubled the...
Applegate Natural and Organic Meats pop up in New York was fresh
Popular food programs like Whole30, a 30-day nutrition program designed to eliminate unhealthy food habits and cravings, tend to limit participants’ ability to dine outside the home. Indeed, most restaurant menus are chock-full of the foods that the Whole30 community has vowed to eliminate, from added sugars to grains to legumes to dairy. So, when...
Shareable Selfies Drive Swedish Fish Sampling Events
When Swedish Fish began tossing around ideas for a sampling campaign that encouraged consumers to embrace their eccentric side, the quirky brand knew a typical venue wouldn’t do. The solution was drawn from an insight that visitors at U.S. aquariums enjoy taking playful selfies in front of exhibits featuring odd-looking fish. Linking its fish-shaped candy...