Best retail/in-store event program Archives - Event Marketer
Air Miles Wins Over Consumers with a Smile Booth
When is the last time you were rewarded with a smile? Through loyalty program Air Miles’ Smile Booth program, smile-sensing technology helped win the hearts of consumers in Canada who are bombarded, and jaded, by loyalty programs. On top of that, the Smile Booth gave partnering retailers and brands who hosted the booths something to...
Mrs. Myer’s Clean Day Scrubs up an In-Store Strategy
In-store displays often involve just that—displays. There’s a brand ambassador, a taste here or a spritz there, and consumers are told what aisle to find the product in. When Mrs. Meyer’s Clean Day set out to boost sales in Whole Foods’ Chicago market, it created an experience that would highlight the brand’s best features—the smells—and...
Nestle Brews a Dolce Gusto Training Program
To position the Nescafé Dolce Gusto as a cost-effective alternative to major coffee house beverages and to excite retail salespeople about the product, the company sent retail staffers to one of 20 Dolce Gusto University training days and then implemented an in-store demo program at 450 retailers last fall. Consumers who stopped by Bloomingdale’s, Macy’s,...
Target Back to College Shopping Event Gets High Marks
To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After-Hours Shopping Event made meaningful connections with first-year college students. The idea was to be there during one of the biggest moments of students’ lives. To aid in the transition from home to college, Target stayed open late and provided...