Best proprietary property (consumer) Archives - Page 4 of 6 - Event Marketer
Sony Generates Buzz with Mystery Concert Locations
One of Sony Pictures’ roles for its parent company is creating content that provides platforms for sponsors and advertisers. One of the new additions to the portfolio last year was the Flash Concert Series, a string of 11 concerts inspired by the flash mob craze of a few years ago. “Flash mobbing was a phenomenon...
Verizon FiOS Films a Movie with Hometown Stars
Verizon’s FiOS Fanatics 2006 campaign may have occurred in West Chester, PA, but it took on the glitz of a Hollywood red carpet event. The program celebrated the arrival of FiOS TV in the town (which just happens to be headquarters for Verizon Teleproducts) by inviting residents to an open casting call with the hopes...
Nokia Builds Music Connections on New Year’s Eve
We can never remember whether it’s love or music that’s referred to as the international language. Either way, Nokia set out to incorporate both of them as part of a big ol’ New Year’s Eve extravaganza. The objective? Use music to connect people around the world, and build Nokia’s reputation as a beloved brand. The...
Miller Lite Charters a Private ‘Taste Express’ Train
With their grassroots feel, Miller Lite’s “Save the Taste” ads were ripe for a live event translation. The brand delivered with a proprietary music property unlike any other. Miller chartered a private train, called it the Miller Lite Taste Express, and hired recording artist Gavin DeGraw to get on board and travel across the country....