Best proprietary property (consumer) Archives - Event Marketer

Best proprietary property (consumer) Archives - Event Marketer

April 28, 2016

Dos Equis Builds Buzz with Quirky Circus Show

Dos Equis’ Most Interesting Show in the World was designed to bring the brand’s “interesting” platform to life for 20-something men who like to think of themselves as interesting, too. From October to December, the brand took the show on the road to 15 markets with The Jim Rose Circus sideshow. Acts like Venetian burlesque...

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April 28, 2016

T-Mobile Reaches Families via Basketball Tournament

In 2006, T-Mobile teamed up with the National Federation of State High School Associations, a non-profit leadership organization for high school sports and fine arts activities. Through the T-Mobile Invitational, a high school basketball tournament, the non-profit generated awareness and provided a platform where T-Mobile could start a conversation with hundreds of families. The basketball...

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April 28, 2016

Virgin Mobile Music Festival Features Activity Domes

Music is a natural for wireless service provider Virgin Mobile, one of the hundreds of companies formed and eventually sold by flamboyant entrepreneur Richard Branson. And what better place to hold a two-day fest filled with rock music, circus acts and other outrageous performance artists than the 25-acre Pimlico Race Course in Baltimore, MD, the...

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December 16, 2015

T-Mobile Organizes High School Basketball Tournament

To raise awareness for its partnership with the National Federation of State High School Associations, T-Mobile created a high school basketball tournament with the top teams and players from around the country. Called the T-Mobile Invitational, the teams played in a Division 1 college facility and had their games broadcasted live on CBS College Sports....

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November 23, 2015

Miller’s Concert Series Targets Diehard Fan Influencers

After a successful run with Rellim in 2002, Miller was back at bat, this time with a home-grown property used to infect urban-minded consumers with MGD messages. There are those who enjoy a particular band, and then there are the diehards. The brewer reached for the fanatics with a proprietary concert series of five shows in...

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