Best production of an event (consumer) Archives - Page 2 of 8 - Event Marketer
“The Good Place” truly came to SDCC with its now real life neighborhood for attendees to take apart in
When you’re tasked with reimagining an experience as playful and whimsical as the afterlife, the sky’s the limit. Literally. To promote and build buzz for the third season of “The Good Place,” set in a Heaven-like paradise imperfectly designed by architect Michael (played by Ted Danson), NBC wowed superfans and new fans alike at San...
Mastercard House Celebrates the NYC Music Scene
Ahead of the launch of its “Start Something Priceless” campaign, Mastercard created an experiential retail environment leading up to the Grammy Awards that immersed cardholders, top pop artists, local musicians, media and influencers in a celebration of the New York City music scene. The five-day Mastercard House was designed as a throwback to the creative...
Fox Turns Fans into Agents to Promote ’24: Legacy’
Fox’s debut of “24: Legacy” received a coveted spot, airing right after Super Bowl LI in 2017. To generate excitement among fans of the original show and capture new audiences alike, the brand created an activation that would help it stand out against all the activities in Houston’s Discovery Park fan zone leading up to...
The Macallan Leverages AR to Educate Young Consumers
Whisky making is an old-world process, but to educate tastemakers about the differences between its two Scotch whisky varieties, Sherry Oak 12 Year Old and the Double Cask 12 Year Old, The Macallan turned to a new-age technology: augmented reality. In a crisp, modern art gallery experience called Gallery 12 that traveled to five cities...