Best production of an event (b-to-b) Archives - Page 2 of 8 - Event Marketer
Merck KGaA “CurioCity” was a dream many employees got to dream all over the world
Merck KGaA is the oldest pharmaceutical company in the world, but a recent rebrand positioned the company as a science and technology organization. To celebrate its 350th anniversary, immerse employees in its updated branding and create a sense of unity across its global workforce, the brand developed a campaign that began offline and was taken...
The We Company brings their three brands together at the company’s annual Global Summit with a fun competion
The We Company is a global community that encompasses three distinct brands: WeWork (shared workspaces for start- up culture companies), WeLive (fully furnished apartments) and WeGrow (a school program). The company’s annual Global Summit gives employees across each of the brands a chance to connect with fellow team members from all over the world, and it includes...
Shipping Containers Help Tell Alibaba’s Brand Story
Chinese e-commerce goliath Alibaba’s first public event in the U.S., Gateway ’17, was designed to educate people on business opportunities in China, inspire small businesses and reignite trade between the two countries. With a five-year initiative to fuel growth and spending in the Chinese economy while creating new jobs in the U.S., Alibaba created an...
GE Expands its Customer Event with a ‘Social Studio’
GE’s annual Minds + Machines event explores the digital transformation of an industrial company, the state of the Industrial Internet, and the environment in which these industrial assets and technologies live and work. But this year, the company sought to go beyond offering content to its audience of GE customers, developers, partners, industry luminaries and...