Best production of an event (b-to-b) Archives - Event Marketer
Gulfstream Syncs Lights, Audio and Video to Pilot a Dramatic Product Reveal
Product reveals are often conducted from a stage. Gulfstream at the NBAA-BACE show in Las Vegas required something a little more custom for the launch of its new flagship private jet, the G700. Like a 60-foot-tall by 160-foot-wide automated structure with a 5,000-square-foot frontal façade composed of transparent, high-resolution LED screens that delivered stunning content...
Univision Leans on Vignettes to Demonstrate its Appeal to Hispanic Americans
Univision is the nation’s leading media company serving Hispanic America. But at the crowded Upfronts, the company needed to ensure the power of its television networks, content and viewing audience would not get lost in translation. It needed to familiarize media buyers and marketers with the language, artists and cultural themes that traditional sizzle reels...
Uber’s Demos, VR Simulators and Off-sites Showcase the Power of Urban Aviation
Uber Elevate Summit is designed to support the futuristic world of urban aviation and ridesharing. It’s a challenge to execute, because the event is built to accommodate and connect many interest groups in one space—federal and local governments, manufacturers, technology experts, and architects. Not only did the event in 2019 need to spur dialogue among...
Walmart’s annual Shareholders Week broke down barriers for their associates all over the World
Walmart’s annual Shareholders Week is a sight to behold, combining elements of a Grammy Awards-level show with traditional sessions and meetings. To motivate the 14,000 shareholders and employees in attendance and deliver critical brand messaging in 2018, the retailer developed experiences designed to energize the audience and foster a “celebratory” atmosphere. The U.S. and International...