Best production of an event (b-to-b) Archives - Event Marketer

Best production of an event (b-to-b) Archives - Event Marketer

July 14, 2017

Harley-Davidson Executes a Historic Product Reveal

Harley-Davidson has hit countless milestones in its 113-year history, but its 2016 Annual Dealer Meeting was one for the books. The unveiling of the new V-Twin engine—only the ninth engine introduced in the company’s lengthy history—would impact the brand, its dealers and its customers. The high-stakes scenario prompted Harley to transform the event into an audiovisual...

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July 14, 2017

Porsche Gives VIPs Exclusive Look at its Test Track

A number of luxury automakers have recently opened brand experience centers, but Porsche’s $60 million endeavor—and its subsequent grand opening event—took the concept to a whole new level. The red carpet-style experience featured everything from tap dancers to simulation labs to the highlight of the event—a theatrical demo of the Porsche Experience Center’s gargantuan test...

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July 14, 2017

BMW Celebrates 100 Years With Broadway-Style Event

How do you celebrate 100 years of success? If you’re BMW Group, you throw the biggest event in your brand’s history. In true BMW fashion, the automaker didn’t focus its centennial celebration on the past, but rather highlighted its vision for the future with an event dubbed “The Next 100 Years.” The highlight of the...

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August 24, 2016

Sherwin-Williams Event Celebrates 150 Colorful Years

Celebration 150 marked Sherwin-Williams’ 150th anniversary by commemorating its legacy and Code of Principles written by co-founder Henry Sherwin, and inspiring employees to carry them forward. Held at Amway Center in Orlando, the 75-minute experience involved the international audience of 12,000 from the moment they entered the arena until they boarded buses for a surprise...

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August 24, 2016

Influencers Swipe Right at Tinder’s Airport Event

To launch Tinder Plus, the new premium addition to its popular dating app, Tinder enticed 1,000 decision makers, media moguls and celebrities to Los Angeles’ iconic Hanger 8 for a Tinder Air experience that sent media exposure skyrocketing with more than 170 million impressions and event coverage from major media publications. Multiple on-site touchpoints and...

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