Best press/media event Archives - Page 4 of 9 - Event Marketer
Adidas Woos Press with the Brotherhood Tour
To create media buzz for the 2008-2009 NBA season, adidas gave one media outlet from each key market an up-close experience with what it does in the basketball category. The Brotherhood Tour kicked off on a Thursday in Portland, OR, at a Trail Blazers vs. Houston Rockets game. The guests were given locker room access...
Norton Leads Media Through the Mind of a Criminal
For the launch of its Norton Internet Security 2010 and Norton AntiVirus 2010 products, the brand needed to bring the reality of cybercrime to the forefront and present its new software as the leading solutions to online threats. To do so, it brought key media professionals from technology, lifestyle and national news publications and blogs...
Audi Press Event Illustrates the ‘Art of Progress’
Audi’s “Art of Progress” press reveal for its new 2010 Audi A8 was an artsy affair from start to finish. Held in a sophisticated 45,000 square-foot temporary pavilion against the dramatic backdrop of Design/Miami, one of the most prominent and substantive forums for international design, it unveiled the car in a way that left other...
Samsung Executes a Triple Threat Press Show
More than 300 key media members turned out for the Samsung Global Road Show, where the brand highlighted its newest products, technology and plans for the year ahead. The 2005 show featured three distinct sections. The Samsung Experience was held at Samsung’s concept store at the Time Warner building in Manhattan. An event with Samsung...