Best press/media event Archives - Page 3 of 9 - Event Marketer
Axe Redefines Masculinity with a Sleek Press Event
This was a press event as bold as Axe’s marketing tactics, one that launched the brand’s new narrative and garnered its largest press coverage to date—more than four billion p.r. impressions across 923 editorial placements. The idea? To pivot from outdated and homogenous views of masculinity that hold guys back to Find Your Magic, the...
Daimler Stages a Press Event on the Hoover Dam
Self-driving vehicles are a hot topic in the automotive industry, so to spotlight its autonomous Inspiration Truck as the most important technological achievement in the truck industry and the first truck approved to drive autonomously on public roads, Daimler subsidiary Freightliner activated a media event on the largest drivable stage in the world—the Hoover Dam....
Microsoft Entices Press with High-End Lounges
At the 2008 E3 Expo video game summit July 14 to 17, Microsoft implemented a series of high-profile moments to showcase the new features of Xbox 360 and Games for Windows to gamers, media and consumers. The primary press briefing was simulcast live in Los Angeles and New York City via a proprietary television network...
Sony Strikes a Chord with its ‘Sound Snacking’ Tour
Taking today’s busy lifestyles into consideration, Sony Ericsson came up with the concept of Sound Snacks as a campaign theme to launch its W350i mobile phone that offers quick and easy access to music. “Sound Snacking” capitalizes on insights from a Sony Ericsson study that suggests consumers like to download short snippets of songs rather...