Best Pop-Up or In-Store Retail Event Archives - Event Marketer

Best Pop-Up or In-Store Retail Event Archives - Event Marketer

July 6, 2017

KLM Activates a ‘Helpful’ Pop-up and Street Campaign

It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and...

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July 6, 2017

Stella Decks the Halls of its Holiday-Themed Lounge

As brands decked the halls and lured shoppers with special sales over the holiday season, Stella Artois set itself apart from the pack with a luxury shopping experience aimed at boosting sales of its iconic, limited edition holiday chalice. Teaming up with GILT, a flash sale site that offers its members special access to designer...

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July 6, 2017

Nike’s BraHaus Gives its Pro Bra Collection a Lift

Nike recognizes that the modern woman needs support. Not just moral support, but a more intimate kind of support only a great sports bra can give. But with bra fitting still considered a somewhat taboo topic, the brand needed to provide a compelling, and more importantly, inviting, environment in which it could engage consumers and...

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