Best Pop-Up or In-Store Retail Event Archives - Event Marketer
Google’s Laundromat Pop-up Lets Gamers ‘Play to Pay’
Smart marketers know how to align what they’re selling with what consumers are needing—in exactly the right moment. Case in point: Google Play’s pop-up experience in Manhattan’s East Village, an activation that expertly transformed one of the most utterly mundane yet essential settings imaginable—a laundromat—into a play space designed just for millennials looking to kill...
IKEA Touts its Culinary Chops with a Pop-up Cafe
IKEA is known for its massive warehouse stores and assemble-yourself furniture. But its food? Not so much. So, after launching its successful pop-up experience “It Starts With the Food” the year prior, the brand sought to further solidify IKEA as a player in the food space—but in its own IKEA way, with the IKEA Play...
Cheetos Creates a Flamin’ Hot Pop-up Restaurant
When chefs and foodies began to organically experiment with Cheetos as a quirky, new ingredient in food recipes—from the Flamin’ Hot Cheetos Sushi Burrito to the Flamin’ Hot Cheetos bagel—the experiential team at Frito-Lay saw an opening. Building on this trend and setting out to prove that Cheetos is more than a snack food, it...
KLM Activates a ‘Helpful’ Pop-up and Street Campaign
It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and...