Best p.r. stunt Archives - Page 4 of 8 - Event Marketer
Alpine Expert Helps Target Stage a Vertical Catwalk Stunt
Target Corp. went all out last fall to announce the grand reopening of its Chicago store when it staged a vertical fashion show featuring models repelling down a catwalk created on the side of the 11-story building. The effort began with an engineering study conducted by GMR and Munich, Germany-based alpine and bungee event expert...
Yahoo! Wins Black Friday with a Snow Globe Exhibit
Looking to draw attention to its online comparison shopping, Yahoo! went for some high-traffic offline exposure on the busiest shopping day of the year. On the day after Thanksgiving, the brand set up a 20-foot tall see-through bubble in the middle of Times Square, billing the structure as the World’s Largest Snow Globe. Visitors could...
Victoria’s Secret Builds Buzz with Colossal Gift Box
A three-story high pink gift box smack in the middle of Miami Beach during spring break created quite the buzz for the launch of the Victoria’s Secret’s Pink line. For a few days prior to the event, the box stood without brand identification—only a countdown clock and a sign reading, “When the Countdown Ends, the...
Jeep ‘Drives’ New Cherokee Straight up a Skyscraper
To trumpet the introduction of the 2005 Grand Cherokee, Jeep was on a mission to demonstrate the vehicle’s “go anywhere, do anything” capability. At the same time, the automaker wanted a launch event to take place in New York City, to take advantage of the national media outlets and massive pedestrian traffic in Manhattan, and...