Best p.r. stunt Archives - Event Marketer

Best p.r. stunt Archives - Event Marketer

July 6, 2017

Nike Marks its Product Launch With a Pop-up Concert

There’s nothing quite like a new pair of kicks—unless they’re accompanied by a pop-up concert in New York City. For the launch of its Air Jordan Retro XI, Space Jam Edition sneaker, and to commemorate the 20th anniversary of the “Space Jam” movie, Nike did just that. The surprise performance in Harlem featuring rappers Lil...

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July 6, 2017

JetBlue’s FlyBabies Stunt Turns Tears Into Cheers

We’ve all been there. The hassle of the airport is behind you and you’re just settling into your flight—when a baby begins to wail. “Crying babies” is rated the second most annoying aspect of flying. And while it’s a frustrating situation for most passengers, the pressure of the scenario often causes the child’s parents to...

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July 6, 2017

Doritos Hosts a ‘Bold’ Dining Experience at 137 Feet

Plenty of brands label their event campaigns as “bold” these days, but few can walk the talk. Doritos is one of them. The brand’s Bold View experience at Super Bowl 50 took football to new heights (literally) when a group of 25 fans were surprised with a world-class meal prepared by celebrity chef Matt O’Neil...

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August 24, 2016

Red Hat’s Low-Tech Stunt Shows the Power of Teamwork

Red Hat, a leading provider of open source software solutions, wanted to demonstrate the collaborative nature of Red Hat culture and services through a disruptive experiential activation that grabbed the attention of people in the tech community. Through the “human-powered” 30-foot by 60-foot People-Powered Billboard at the Raleigh Convention Center during an open source conference,...

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August 24, 2016

Return of the Burger ‘King’ Sparks Media Explosion

The super-competitive QSR category boasts many brand icons, including a clown, a red-headed kid and a colonel, but among them one reigns supreme: Burger King’s the King. The King had been out of the public eye for years, until he escorted Floyd Mayweather in his ring walk before his “Fight of the Century” against Manny...

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