Best overall use of technology Archives - Event Marketer

Best overall use of technology Archives - Event Marketer

May 10, 2016

Oneworld Boosts Awareness with Travel Stations

Oneworld needed to inform its frequent fliers about what the brand does for them every day, so the company set up a series of Travel Stations at key airports across Europe from September to December. The installations offered free travel-related lifestyle content and information about Oneworld to business and leisure travelers via surface computing touchscreen...

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April 28, 2016

Telus Touts New Phone with Personalized HTML Emails

To position the new BlackBerry Storm as a cutting-edge, highly capable multimedia device during the holiday buying season last year, Telus leveraged its partnership with Future Shop retail stores to get consumers some hands-on time with the Storm. In the stores, brand ambassadors used the new Blackberry Storm to administer a short questionnaire and take...

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December 28, 2015

Medtronic Woos Attendees with a Multi-Touch Wall

For its presence at the Heart Rhythm 2009 convention in Boston, Medtronic wanted an innovative tool that would entice attendees to visit its booth and position the company as a leader in technology that helps improve peoples’ lives. An electronic multi-touch wall was the centerpiece of the 11,000-square-foot exhibit space, which included product areas, a...

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December 28, 2015

Absolut Lets Consumers Customize Their Concoctions

To connect with highly educated and socially active 21- to 29-year-old urbanites, Absolut Vodka created the integrated Create a Crush and Reflections campaign. The program incorporated sampling using the new Absolut Juicer, which allowed consumers to personalize concoctions using freshly-squeezed ingredients. After consumers customized a drink, they named it and posed with it for a...

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October 27, 2015

AOL 2013 Digital NewFront Showcases ‘It’s On’ Theme

AOL is a media juggernaut, and rolling off the success of last year’s National Sales Conference, the brand pushed straight into its second annual NewFront event, a digital media take on traditional TV upfronts where networks show potential advertisers the upcoming season’s shows. The objective was to provide a platform for AOL to debut its...

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