Best overall use of technology Archives - Event Marketer
Oneworld Boosts Awareness with Travel Stations
Oneworld needed to inform its frequent fliers about what the brand does for them every day, so the company set up a series of Travel Stations at key airports across Europe from September to December. The installations offered free travel-related lifestyle content and information about Oneworld to business and leisure travelers via surface computing touchscreen...
Telus Touts New Phone with Personalized HTML Emails
To position the new BlackBerry Storm as a cutting-edge, highly capable multimedia device during the holiday buying season last year, Telus leveraged its partnership with Future Shop retail stores to get consumers some hands-on time with the Storm. In the stores, brand ambassadors used the new Blackberry Storm to administer a short questionnaire and take...
Medtronic Woos Attendees with a Multi-Touch Wall
For its presence at the Heart Rhythm 2009 convention in Boston, Medtronic wanted an innovative tool that would entice attendees to visit its booth and position the company as a leader in technology that helps improve peoples’ lives. An electronic multi-touch wall was the centerpiece of the 11,000-square-foot exhibit space, which included product areas, a...
Absolut Lets Consumers Customize Their Concoctions
To connect with highly educated and socially active 21- to 29-year-old urbanites, Absolut Vodka created the integrated Create a Crush and Reflections campaign. The program incorporated sampling using the new Absolut Juicer, which allowed consumers to personalize concoctions using freshly-squeezed ingredients. After consumers customized a drink, they named it and posed with it for a...