Best overall use of social media (b-to-c) Archives - Page 2 of 3 - Event Marketer
Sprint Nextel Activates a Social Q&A for NASCAR
While television broadcasts deliver live action to consumers wherever they may be, social media allows consumers to be a part of the live action. As Sprint Nextel demonstrated during this year’s NASCAR Sprint Cup Series, social media is not just about connecting consumers to a live event—it’s about engaging them in real time. Fans of...
Procter & Gamble Empowers Women at Essence Fest
Brands no longer have to rely on models and celebrities to be the faces of their campaigns. Thanks to social media, they are able to create platforms where everyday consumers can spread the message of the campaign and, in many cases, lead it. For its fifth year as sponsor of ESSENCE, the largest African-American music...
Olympus Enlists 1,000 Shutterbugs for a Social Blitz
In our era of Instagram, traditional camera manufacturers have to work harder than ever to stay relevant. Olympus last September took the smartphone shutterbugs head-on to prove it’s still a player with its PEN Ready Project—a program that put its PEN E-PM1 camera into the hands of 1,000 consumers across North America. The campaign targeted...
Pepsi Engages Music Fans in Socially-Driven Challenges
As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live experiences and prizing. Pepsi tapped into the fan armies of key artists in country and pop music...