Best overall use of social media (b-to-b) Archives - Event Marketer

Best overall use of social media (b-to-b) Archives - Event Marketer

December 15, 2015

Imagine Dragons, Southwest Host an In-Flight Concert

In a competitive field of discount carriers, Southwest Airlines wanted to build brand affinity and awareness among adults ages 18 to 54. Turns out, the way to do that was through music, specifically Imagine Dragons, one of the hottest bands on the planet. The big idea was a fully integrated, never-been-done-before program in partnership with...

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December 15, 2015

Cisco’s Social Media Command Center Drives Key Messaging

Cisco Live spans five days and involves hundreds of thousands of partners, influencers and customers, both in-person and virtually. Social media utilized before, during and after the event helps the company leverage their interest and enthusiasm into a thriving year-round community that amplifies key messages beyond the event’s ecosystem and enhances the experience for all...

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December 15, 2015

HP Drops a Social Media Net Over its Discover Event

They say good things come in threes, and the three-pronged social media plan behind HP Discover 2015, Hewlett-Packard’s three-day bi-annual conference and trade show, is no exception. HP’s new Social Everywhere strategy, Social Media Hub and Word Cloud Portraits were a win-win-win that generated the best social media metrics ever for HP Discover. HP enjoys...

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October 27, 2015

IBM Deploys an Interactive Social Media Touchscreen

Social media has always been a powerful tool in the b-to-c realm, but less so for b-to-b marketers who have to find the appropriate balance between personal and professional information sharing and wrangling a wide variety of platforms into one event experience. IBM tackled the challenge last year with a unique proprietary software solution that...

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October 22, 2015

UBM Tech Unveils a Social Storytelling Strategy

Interop Las Vegas, a business technology event produced by UBM Tech, leveraged an integrated social media campaign to increase engagement, educate the audience and drive registrations. Interop already enjoyed an established online community but used a social media calendar to provide content to share months prior to the event across all of its busy channels...

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