Best Outdoor Environment Archives - Event Marketer

Best Outdoor Environment Archives - Event Marketer

December 28, 2016

Festivalgoers Take a Ride on Hostess’ Twinkie Bull

Hostess produced its largest-ever consumer-based activation last spring with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its Outdoor Stage sponsorship by unleashing the Twinkie Bull. That’s right, the Twinkie Bull—a six-foot-long mechanical bull...

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December 28, 2016

Pepsi’s Fan Deck Scores With Super 50 Bowl Attendees

When you’re a primary sponsor of the Super Bowl, you go big or go home. So for Super Bowl 50, Pepsi pulled out all the stops to deliver a one-of-a-kind spectator environment at Levi’s Stadium by revamping its Fan Deck, ultimately creating an atmosphere that celebrated the history of football, the 49ers and the spirit...

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December 28, 2016

Pure Leaf’s Mobile Experience is ‘United By Craft’

The Pure Leaf brand is steeped in simplicity and craftsmanship. So when the premium iced tea company set out to create a mobile experience to celebrate the launch of its Tea House Collection, it had to design an environment that reflected those core characteristics. Enter: The Pure Leaf Tea House, a modular, open-air structure featuring...

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