Best online + offline event campaign Archives - Event Marketer

Best online + offline event campaign Archives - Event Marketer

October 27, 2015

Sears Promotes its Chef Challenge with a Flash Mob

In July, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up shop. The flash mob routine incorporated Sears kitchenware like pots, pans and spatulas into the choreography. As the dancers tore off...

read more

October 27, 2015

Patriotic Real-Time Video Drives Budweiser Sampling

Few things go together better than an ice cold beer and the Fourth of July, so Budweiser this summer leveraged the holiday weekend with a national sampling initiative that mixed live and digital elements into a tasty, patriotic brew. Bud’s 21-day campaign entitled “On America’s Birthday, Drink America’s Beer” began in the weeks leading up...

read more

October 27, 2015

Cisco Unveils a Virtual Sales Meeting Strategy

Cisco’s Global Sales Experience (GSX) in 2009 was one of the industry’s largest—and boldest—virtual events of the year. In an effort to save costs (it was the height of the recession, after all), the company decided to transform its annual weeklong sales meeting from a real-world event with a 20-year history into a 100-percent virtual...

read more

October 26, 2015

U.S. Air Force Gathers Leads with a Sci-Fi Tech Experience

The Command Center Alpha mobile tour immersed visitors in the sci-fi world of the U.S. Air Force via Augmented Reality, 3D computer graphics, games, videos, audio and digital downloads. The objective was to change people’s perceptions about the Air Force while generating qualified leads. Visitors registered at stations powered by Apple iPads and were categorized...

read more

October 26, 2015

AMD’s Event Platform Caters to Digital Audiences

Semiconductor design innovator AMD created the Fusion Developers Summit to educate developers about the power of AMD Accelerated Processing Units (APUs) and promote concepts of heterogeneous computing. Its online platform, AFDS-D, extended the reach of the summit beyond the four walls of the physical event. Simu-live technology helped provide pre-recorded video content (technical sessions), which...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |