Best nightlife marketing campaign Archives - Event Marketer

Best nightlife marketing campaign Archives - Event Marketer

December 30, 2015

Alexander Keith Unleashes Brand Ambassadors in Kilts

To increase visibility for Alexander Keith’s Nova Scotian brands of beer, parent company Anheuser-Busch gave away free beer in select markets from May to September 2008, but just one per customer, because the company also wanted to increase on-premise sales. Brand ambassadors, dressed in authentic Nova Scotian kilts and dresses, greeted patrons, offered them a...

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December 30, 2015

Amstel Touts Heritage with Bike-Themed Engagements

Last year Amstel Light re-launched its brand in the U.S. with a campaign that played up the spirit of Amsterdam using the slogan “One Dam Good Bier.” For one day the brand shut down traffic on Amsterdam Avenue in New York City. At 10 a.m. it began giving away 150 free red bicycles (a main...

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November 2, 2015

Perrier Plays on Words, Makes Nights More ‘IER’

Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier played on the “IER” at the end of its name, turning a sexy night into sexIER, a funny joke...

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November 2, 2015

Miller Chill Spreads the Latin Flavor at Bars

Capitalizing on the thirst for tangy, Miller Chill— inspired by the Mexican Chelada—was born. Miller knew this baby was a winner, but it needed to make certain its consumers knew it too. It played up its Latin flavor and came up with the Spanglish-infused campaign Viva Refreshment that spread the word via TV, radio and print...

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November 2, 2015

Stoli Activates a Hip Hotel Sampling Experience

Stoli likes the nightlife, baby. And where could be better to feel the vibe than in a hip hotel tricked out with Russian opulence and homage to the motherland inspired by the brand’s heritage but cool enough to appeal to today’s trendy 21- to-35-year-olds. Want to sample the smooth, soft ultra-premium Stoli Elit? It’s here....

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